Reclaim the Game

Reform FIFA organises the people who love football into a force FIFA can't ignore.

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It doesn't have to be this way

Ticket prices out of reach

Rules that bend for power

Supporters refused entry

Secret host selection

Profit over supporters

No say in any of it

Crowd of football fans wearing jerseys, with one person dressed as a clown with a curly wig, gathered around a statue of a historical figure in a park with trees and cloudy sky in the background. 
OUR VISION

Football governed in full view, without favour, open to everyone, strengthening every community it reaches.

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A different kind of not-for-profit

Reform FIFA is a new model for global football advocacy, designed to overcome the limits of reform efforts that have never built an organised movement behind them.

Drawing on the way the best open-source software is built, a core team collaborates with a worldwide community of supporters to turn shared passion into the sustained pressure needed to change FIFA.

Group of people at a sports event, smiling and cheering, wearing Scotland national football team jerseys, some with face paint and accessories, seated in stadium seats.

We start by signing up as many people as we can, as fast as we can. A list of football supporters who want FIFA to finally serve them.

Build the community

01

Money raised through grassroots campaigns and small donations, so we answer to supporters and no one else.

Fund the project

02

Build the Pressure Platform

03

We build the platforms, campaigns, and tools that make advocacy simple and scalable. Everything we create is designed to be shared, improved, and built upon by supporters everywhere.

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What we're playing for

Two men in jackets smiling and taking a selfie at a night football match at Newcastle United stadium, with a view of the field and stands full of spectators in the background.

Supporter Power

The people who fill the stands and fund the game get a real say in how it’s run.

Children playing on a dirt football field - Photo by Tsion Molla from Pexels: https://www.pexels.com/photo/youth-soccer-game-in-addis-ababa-field-36650896/

Broader Access

More ways to watch, more chances to play, more doors open to anyone who wants in, wherever they live.

Photo by Tsion Molla

Aerial view of a floodlit football pitch seen from directly above

Full Visibility

Every transaction, every bid, every decision, out in the open where anyone can see it.

Photo by Luis Espino

Grassroots Investment

Money that reaches the pitch it was promised to, in every community that needs it.

A man wearing glasses and a white England football jersey holding a replica World Cup trophy above his head at a football stadium, with the Argentine flag on the pitch and a crowd in the background.

Improved Integrity

Decisions that stand up to scrutiny, from a red card to a host country.

Be counted

The more of us counted, the harder we are to ignore.

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