About usWhy this exists
I have been to every World Cup since 2010. South Africa, Brazil, Russia, Qatar, and this summer in Vancouver, Canada. Two European Championships, in Ukraine and in Germany. I have also seen live matches in Australia, Spain, Portugal, England, the United States, and Panama, and I am sure I am forgetting a couple.
Throughout those years as a fanatical supporter, I loved the events, the matches, and meeting thousands of other like-minded people along the way. All the while, FIFA was riddled with corruption.
When Sepp Blatter's reign ended in 2015, people thought things would get better. Under Gianni Infantino it has become worse.
Before the World Cup, during it, and in the weeks since, a large part of the football community has felt frustration, disgust, sadness, and disbelief. The entire community is in turmoil because FIFA has spent years putting profit ahead of the people the game belongs to.
But supporters are still relegated to the sidelines, with complaining on social media as their only tool.
My wife Karen and I, along with a handful of friends and family, started Reform FIFA to change that.
Why this can work
I am a technology entrepreneur with decades of experience building open source software development communities. I built one global open source community from scratch, with contributors in dozens of countries. I have helped enable several others and even served on their boards.
I know a community needs the right platforms, processes, and assets, and a shared goal to succeed. I know how advocacy, contribution, and participation get started, and how they are sustained. And I know a community has to be recognised and treated as an equal partner to reach its full potential.
Here's the kicker. Those open source communities drew on hundreds or thousands of potential contributors. The football community numbers in the billions.
Football supporters are the largest constituency on earth. More people follow football than share any language, any faith, or any flag. Every one of them cares about the same thing, and most of them are angry about the same thing.
The organisation they are angry at is a not-for-profit, set up to serve the game and the people who love it. That is FIFA's stated purpose, and it is the standard we will hold it to.
Sponsors, broadcasters, host governments, and FIFA itself all depend on our attention and our money. Organised, we cannot be ignored.
If any group can force a corrupt institution to change, it is the global football community.
Worth a try
Since FIFA invented its own peace prize, I have been thinking about how to reform it. Once I had an outline of the project, I started asking friends, family, and supporters I met at the World Cup in Vancouver this summer what they thought. The reaction was a mix of scepticism and hope. Most said give it a try. One told me he loves big ideas like this.
We know this is a big idea, and big ideas are tough. It might not work. But we would have kicked ourselves for never trying to fix FIFA.
Reform FIFA will be officially registered as a not-for-profit in Portugal in August 2026.
We’re moving fast because now is the time to organise and take a seat at the table. FIFA is in turmoil, its leadership may change, and we're tired of it putting money before us, the supporters.
What we're working for
Football governed in full view, without favour, open to everyone, strengthening every community it reaches.
Transparency. Anyone entrusted with the game's money or its future owes the public a clear account of how decisions are made, where the money goes, and who benefits.
Accessibility. The money and resources the game generates should open doors for anyone who wants in, regardless of geography, age, gender, income, or background.
Fairness. Every decision, who hosts, who gets hired, who gets funded, who wins on the pitch, is driven by a rigorous commitment to impartial rules and outcomes earned on merit.
Growth. The game grows strongest from the community up, whenever a new player, coach, volunteer, or supporter gets the chance to participate, develop, and fall in love with football.
What changes
Reform FIFA organises the people who love football into a force FIFA can't ignore.
When we succeed, this is what supporters everywhere benefit from.
Supporter power. The people who fill the stands and fund the game get a real say in how it's run.
Broader access. More ways to watch, more chances to play, more doors open to anyone who wants in, wherever they live.
Full visibility. Every transaction, every bid, every decision, out in the open where anyone can see it.
Grassroots investment. Money that reaches the pitch it was promised to, in every community that needs it.
Improved integrity. A governing body where every decision stands up to the scrutiny of the people the game belongs to.
Bryan Bogensberger Founder, Reform FIFA
The game belongs to us. Reclaim it.
Get in touch
Press and media: press@reformfifa.org
Everything else: contact@reformfifa.org
Reform FIFA is an independent supporters' organisation.
We have no affiliation with FIFA, with any confederation, or with any national football association. We use the name FIFA to say who we are asking to change.